fossil Back to school Campaign
I created a campaign for Fall 2021 to drive sales for back to school items. I worked with our art director as the only designer on this campaign, conducing market research, designing web assets, emails, and paid media. I led the campaign from conceptualization to final publishing stages, passing off all assets for web seemlessly to development.
fossil x SOUTHWEST Campaign
I created a campaign in Fall 2021 to promote the limited edition launch of a watch made in collaboration with Southwest Airlines. This launch was the most commercially successful limited edition launch to date.
fossil Hybrid Pilot campaign
I created a campaign in Fall 2021 to promote the limited edition launch of a watch made in collaboration with Southwest Airlines. This launch was the most commercially successful limited edition launch to date.
