fossil Brand concepting
As a brand designer at Fossil, I enforced and created global brand standards, strengthen brand messaging through compelling visuals, and bring fresh, and spontaneous design elements to a consistent, trustworthy brand. I executed masterful environmental design, translating the elements of the brand to customers’ in-store experiences.
I worked with art directors, creative directors, other designers, and copy teams to design art pieces and graphics that grab customers’ attention and push the brand further in our storytelling and seasonal drops.
fossil Packaging
As a packaging designer on a team of three, I worked directly with product development teams, art directors, merchants, buyers, and jewelry teams to create sustainable, efficient, and creative solutions to packaging problems. Using careful craftsmanship, attention to detail, complex measurement and critical thinking, I executed many packaging designs for limited edition drops, jewelry backer cards, leathers tags, watch tins, and box sleeves. Of the many projects our team completed each season, here are a few of my favorites.
