fossil Brand concepting
As a brand designer for Fossil, I enforce and create global brand standards, strengthen brand messaging through compelling visuals, and bring fresh, and spontaneous design elements to a consistent, trustworthy brand. I execute masterful environmental design, translating the elements of the brand to customers’ in-store experiences. I am committed to keeping tradition in the brand alive, while growing the brand to adapt its visual storytelling to an ever changing global market.
I worked with art directors, creative directors, other designers, and copy teams to design art pieces and graphics that grab customers’ attention and push the brand further in our storytelling and seasonal drops.
fossil Packaging
As a packaging designer on a team of three, I worked directly with product development teams, art directors, merchants, buyers, and jewelry teams to create sustainable, efficient, and creative solutions to packaging problems. Using careful craftsmanship, attention to detail, complex measurement and critical thinking, I executed many packaging designs for limited edition drops, jewelry backer cards, leathers tags, watch tins, and box sleeves. Of the many projects our team completed each season, here are a few of my favorites.
