Screen Shot 2023-01-05 at 9.30.40 AM.png

2023 Fossil CNY

 

FOSSIL 2023 Chinese New Year Design

I was the lead designer on our 2023 Chinese New Year campaign. I illustrated animals for product and packaging that was applied globally and picked up on all digital fronts by the brand.


FIRST DRAFT ILLUSTRATIONS

 
 

FINAL Packaging illustrations + DESIGN

Product Illustrations + DESIGN

Illustrations picked up on digital platforms