Artifact Uprising Mother’s Day Campaign art direction
I art directed our 2024 Mother’s Day campaign photoshoot, creative look and feel, and creative outputs, working closely with our senior copywriter to craft a meaningful story and solve strategic problems. I coordinated photographers and florists, managed content creators, and used my own tonal abstract paintings as backgrounds on set. The campaign was a success and outperformed our plan.
Photo Art Direction, Styling
Organic Social
Website Design & Art Direction
Mother’s Day Landing Page Design
Email Design
Campaign Concepting Art Direction
