Fossil Brand & PACKAGING
As a packaging and brand designer for Fossil, I enforce and create global brand standards, strengthen brand messaging through compelling visuals, and bring fresh, and spontaneous design elements to a consistent, trustworthy brand. I am committed to keeping tradition alive, while growing the brand to adapt its visual storytelling to an ever changing global market. As Fossil also owns a diverse portfolio of owned and licensed brands that I have worked on, including Skagen Denmark, I have been committed to delivering the best in design and innovation across both brands. From concept to consumer experience, I’ve brought each brand story to life through an authentic approach to design, marketing to audiences in numerous geographies, categories and channels.
Skagen Denmark Packaging
As one of two packaging designers for Skagen Denmark, I designed packaging for multiple watch drops, creating compelling design solutions that give consumers full and unique experiences of high-end products. I translated elements of the brand’s strong identity, mirroring elements of coastal, minimal, lifestyle in Denmark, bringing it to life through packaging design.