FossiL UI/UX
As a UI/UX designer and the only digital designer on North American campaigns, I work with art directors to execute digital campaigns from conceptualization and wireframe stage to final asset delivery stage. Seeing the successful marketing results of these campaigns was extremely important to me as our team sought to deeply understand our customers and their experience and delight in our storytelling digitally as well as in-store. These campaigns are just a few of the many.stories I’ve been apart of that our team tells throughout each season.
Fossil Digital Design
As a digital designer for Fossil, I work directly with art directors and our creative team to develop digital assets for the brand, including paid media, web assets, seo assets, emails, promotions, and other digital materials. Of the hundreds of digital assets we have created, here are a few of my favorites.